In today's hectic service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to accomplish these objectives is by aligning marketing efforts with the purchasers journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

The B2B purchasing procedure can be prolonged and complicated, with multiple decision-makers and stakeholder groups included. This can lead to long sales cycles and a lower win portion for businesses. Nevertheless, by understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising. We review how the buying journey is now entirely fragmented as well as the manner in which neighborhood structure can aid marketers retake control of the discovery … Read More